About EuroChannel TV Limited

1. What we are and our audience.

Eurochannel TV is an English language channel aimed mainly at people living in Europe who speak good English and need or want to keep their language skills and their knowledge of the UK up to date.

A significant additional audience are the large numbers of English speakers who live abroad (500,000 in France alone) who want better quality programmes that keep them in touch with what is happening in the UK.
Eurochannel TV shows more upmarket programmes than are shown on Satellite and Cable in the UK.

Our target audience profile is
- professional, well educated
- geographically mobile, see themselves more as Europeans
- incomes are well above average
- literate and interested in cultural affairs
- cut across all age groups
- take several holidays a year

2. Eurochannel 1 is made up of 4 distinct types of content

3. Holiday TV

Holiday TV consists of programmes about destinations that people can go to
on holiday, and includes both hotels and the destination/country itself.
A programme on a destination can last up to 1 hour and consists of an Introduction,
and then sections covering, Activities, History & Culture, Food and Wine.
The target audience is anyone wanting to go on a holiday, and specifically those people who define themselves as explorers ( not tourists), and who want an authentic experience.
Typically these people are older, wealthier, better educated than average, and take more than 2 holidays a year.
4 . News and Business News

From a number of sources we will be creating news programmes and business news programmes to keep you in touch with what is happening daily on the London Stock Exchange and in the wider UK business world.
We are also including special programmes on specific topics, such as key companies, management trends and finance.

5. Country Life TV

Country TV show a range of programmes about countryside activities and related sports.
Key content of interest to an international audience is equestrian sports, including show-jumping and eventing, as well as angling.
The target audience is clearly anyone with interests in countryside activities and pursuits, including the Green movement, and typically these people are older, and wealthier than the average.

6. Books, book reviews and author interviews

Our regular programmes include interviews with English language authors, many
of them well-known internationally, and other literature related programmes, including for example a public interview with Stephen King, the well-known and much acclaimed horror writer.
The target audience is anyone who loves books and wants to know more about the authors and their books.

Eurochannel 2 is made up of 4 distinct types of content